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Shinsekai translates to “New World,”: it is a district in Osaka, Japan, originally developed before the war and, and totally destroyed by allied bombing (several industries were located here), has been rebuilt in the late Fifties, becoming known for its nostalgic, retro atmosphere.

Origanally the area was developed in 1912 with western models: the southern part was modeled after Paris, and the northern part after New York’s Coney Island. The Tsutenkaku Tower stands at the centerpiece of Shinsekai: originally built in 1912 and inspired by the Eiffel Tower, it was reconstructed in 1956 and now stands 103 meters tall. The tower is a symbol of Osaka and offers panoramic views of the city.

The place is crowded since morning, well renowned for its kushikatsu (or kushiage) restaurants, serving skewered of deep-fried meat, seafood, and vegetables, mostly open on Janjan Yokocho Alley, a bustling street lined with small eateries, bars, and shops. The street is named after the “janjan” sound of the traditional musical instruments played in the theaters that once populated the area.

Billiken, is the protector of the area. Known as the “God of Things As They Ought to Be,” Billiken is a charm doll that became a popular symbol of the area. A statue of Billiken is located in the Tsutenkaku Tower, and it’s believed that touching the soles of his feet will bring good luck. Everywhere then you can see its presence in thousands of places, wherever you look around.

In the past, Shinsekai had a somewhat negative reputation due to crime and neglect. However, in recent years, efforts to rejuvenate the area and its rich history have attracted both tourists and locals, making it a popular and lively spot once again. This anyway means you can still find tens of “naughty spas” providing “customized services” to their clients.